Top 5 Beauty Retail Apps on Android in Switzerland: Q2 2021

In the second quarter of 2021, the beauty retail sector on the Android platform in Switzerland saw distinct trends across its top applications. Data from Sensor Tower reveals insights into the performance of these leading apps, highlighting their weekly downloads and active user engagement.

Douglas – Parfüm & Kosmetik experienced a varied trend in weekly downloads, beginning at around 416 and peaking at 884 in mid-April. The app saw fluctuations, with a decrease towards the end of the quarter, stabilizing at approximately 366 downloads per week. Active users showed a similar pattern, starting at 1.6K and reaching a high of 2.3K, before slightly declining to 1.8K by the end of June.

For The Body Shop Schweiz, weekly downloads demonstrated a steady increase, starting at 109 and reaching a peak of 293 by the end of May. Despite the absence of active user data, the consistent download numbers suggest a growing interest in the app.

RITUALS - Cosmetics maintained a relatively stable download rate, beginning at 171 and staying mostly around 200 throughout the quarter. Active users started at 597 and increased to a peak of 753 in early May, before settling at 679 by the end of June.

Mein dm showed a notable increase in downloads from 71 at the start of April to a peak of 309 in mid-May, followed by a decline to around 172 by the end of the quarter. Active users followed a similar trend, beginning at 1.2K and peaking at 1.6K, before stabilizing at 1.4K.

Finally, Marionnaud Schweiz exhibited a steady download pattern, averaging around 110 downloads per week, with slight fluctuations throughout the quarter. No active user data was available for this app.

These metrics provide a snapshot of user engagement and interest in beauty retail apps in Switzerland, underscoring the varying performance across different platforms. For more detailed insights and further analysis, visit Sensor Tower.